In Quechua, one of the many indigenous languages of Peru, "nuna" means soul - a fitting name for an initiative aiming to capture the soul of Peruvian artisanry through the soles of the feet.
The Nunas icon is based on the loraypu kuti pallay, a weaving pattern common in the Sacred Valley region. Loraypu is a motif in the form of a diamond with a hoe, an ancient and versatile agricultural hand tool. The shape's inverted reflection symbolizes duality. When the two shapes are aligned facing the same direction, they form the shape of an "ojota," the traditional Peruvian sandals that Nunas are modeled after.