VISIT Milwaukee Billboards

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Digital billboards designed to drive traffic specifically to the VISIT Milwaukee itineraries page, Milwaukee365 Event Calendar, and DearMKE as part of the Summer/Fall 2016 marketing campaign. I developed a marketing proposal along with the billboard designs, suggesting optimal times to show each version in order to reach the right target audiences and drive the most traffic to the respective websites.
Milwaukee365 digital billboard mockup, design modified from Milwaukee365 print ads
DearMKE digital billboard mockup, designed to share user-generated content in the form of live tweets and Instagram photos
VISIT Milwaukee digital billboard mockup, designed to drive traffic to specific itineraries on the website
VISIT Milwaukee digital billboard mockup, designed to drive traffic to specific itineraries on the website
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