I worked with Milwaukee florist, Mikel McGee, on the brand identity for her shop, 414loral. She was looking to create a bold, fresh, and cohesive identity that she felt could grow with the business over time and stand out in a market full of competitors. I developed several different directions, and refined the option that we felt resonated most with her vision for the brand, with a custom logo mark, color palette, signage, print collateral, and illustrated graphics.
Exterior signage painted by Cerda Sign Co.
