Clean Up Drink Up is Cleveland's do-good bar crawl, looking to give young professionals an opportunity to volunteer and give back to their communities, meet new people, support local bars and breweries, and have a good time. 
In color theory, greens evoke balance, positivity, and refreshment, and symbolize nature and health. The pale pink, symbolizing compassion and youthfulness, serves as a colorful and complementary accent to the greens, with charcoal and white as base neutrals. These colors lay the foundation visually for the brand's core values. The sans-serif type is simple and un-fussy, but has custom details that subtly highlight the "CLE" (for Cleveland) in "Clean," while the arrow in the primary logo reinforces "Up" visually. Overall, the brand's bright, positive feel will attract the target audience.

Primary Clean Up Drink Up Logo 

Primary Clean Up Drink Up Tagline

Secondary Clean Up Drink Up Tagline and Icon

Clean Up Drink Up Brand Color Palette

Clean Up Drink Up Brand Merch

Project Testimonal

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