DearMKE is a love letter to Milwaukee from Milwaukeeans. The project began with 14 authentic, unscripted documentaries by Milwaukee film makers and has expanded to include photos, experiences, memories, and stories shared by locals. The brand was in need of a refresh to correspond with the launch of the new mobile and social friendly Tumblr-hosted site at the Worldwide InstaMeet held on April 22, 2016.
