Through TDH Creative I worked on a brand identity for Genesys Works, a non-profit connecting underserved students with career opportunities at corporations with talent gaps. Using their existing logo and strategic research, we developed a brand style that feels polished, professional, and modern, but still allows for elements of playfulness to come through. I selected a typeface and developed a graphic library of image cutouts and illustrated assets so their marketing staff has access to cohesive brand elements. In addition to the brand guidelines, I designed email templates, social media graphics, and a logo and assets for their 20th anniversary campaign in 2022.
Sections of the Brand Book
20th Anniversary Logo Design
Email Template Examples
Social Media Graphic Examples
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