In collaboration with the Harley-Davidson Museum team, I developed several visual concepts using the tagline "Give the Gift of H-D" for the 2024 and 2025 H-D Holiday campaigns.
The selected direction featured torn paper and gift tags to compliment the "Let it Rip" H-D style. The campaign brought in more visitors for the Museum's holiday events and boosted end-of-year merchandise and membership sales through digital and social ads, along with print ads and posters.
